Do you remember the days when buying sex toys meant sneaking into shady shops? Well, those days are long gone with the popularity of Adult Toys Online! Nowadays, these playful items are proudly displayed in department stores, pharmacies, and online shops.
So, if you’re planning to sell sex toys online, get ready to face some competition. But don’t worry, you can still stand out by building a brand that caters to a specific audience and selling the kind of adult toys your customers love.
This guide will take you through each step of creating your own sex toy brand and show you how to sell sex toys on your very own online store. It’s time to turn your sex toy-selling dreams into a reality!
Adult Toys Online
Yes, the online sex toy business is highly profitable!
In fact, the global sex toys market was worth a whopping $32.7 billion in 2022, and it’s only expected to grow from there. With social media and pop culture spreading the word about the importance of sexual health, it’s no wonder people are paying more attention to the sex toys they buy.
And let’s not forget the impact of COVID-19, which saw a surge in toy sales as people looked for ways to keep themselves entertained while staying safe. All in all, it’s clear that the sex toy business is booming, especially online. Why not check out kinkmeisters directory?
How and Where to sell sex toys online?
5 Simple Steps
1. Choose a sex toy niche
When it comes to selling adult toys, selecting a niche is a crucial step that helps set your brand apart from the rest. It allows you to create a memorable identity that appeals to your target audience.
If you’re wondering what kind of sex toys your customers might be interested in, here are some factors to consider:
- Sex toys that keep your customers engaged in adventurous sexual activities
- Sex toys that contribute to their sexual wellness and health
- Sex toys that are toxin-free and eco-friendly
- High-tech sex toys with most innovative features
- Sex toys that are made to empower women’s sexual wellness
2. Finances for your online sex toy business
If you are considering starting an adult toy business online, you may be wondering about the costs involved. Fortunately, you can start this type of adult eCommerce business with little to no money.
All you need is a platform to sell, a reliable internet connection, and a laptop or phone to get started.
One of the major advantages of starting an online sex toy business is that you can create an online store for free. However, keep in mind that there may be other costs associated with running your business.
For instance, you will need to consider packaging costs, eCommerce shipping fees, marketing and advertising expenses, and the necessary investment in maintaining your sex toy inventory.
3. Source your sex toys
There are three distinct methods to source sex toys for online sales, each with its unique set of advantages and investment costs.
The first option is to manufacture your sex toys. Establishing a sex toy production business requires significant investment in equipment, facilities, raw materials, and intellectual property. Each of these expenses is critical to the success of your enterprise.
On average, the cost of researching, designing, testing, and marketing a new toy product ranges from $10,000 to $100,000.
Outsourcing your sex toy production to a manufacturer is the next option. In this scenario, you must contact a toy company and provide them with details such as the desired quantity, toy materials, and safety requirements.
The preparation costs for this option typically range from $25,000 to $100,000.
Lastly, the most cost-effective, risk-free, and profitable method is sex toy dropshipping. With this approach, all you need is a robust and functional website, a reliable adult toys drop ship supplier, and a solid marketing strategy to get started. Starting a sex toy dropshipping business can be done with as little as $1000, making it an excellent choice for those seeking a low-cost, high-reward venture.
4. Start an online sex toy store
Now that you have your products ready, it’s time to launch your sex toys online store. You can do it without breaking the bank by using a cost-effective adult e-commerce script like xMarketplace by Adent.io to build your online store.
With xMarketplace, you can create an adult e-commerce website like Lovehoney and Adam&Eve. How?
The first step is to get a domain name and web hosting. Make sure your domain name is memorable and relevant to your niche. Once you have your hosting, it’s time to install the xMarketplace script into the server.
Customize your adult e-commerce site with your brand name and logo, add your products, price them accordingly, and set up your payment details on the payment processor panel of xMarketplace. With your website ready, it’s time to focus on planning your marketing strategy.
5. Market your adult toy business
To effectively sell adult toy products in an online store, it is crucial to both reach potential customers and increase the visibility of the store itself.
The first step is establishing business accounts on various social media channels, such as Instagram, Twitter, and TikTok, and investing in paid marketing efforts, such as social media advertising and Google ads (PPC).
Prioritize search engine optimization (SEO) for the website, as well as reach out to popular adult influencers & porn stars to explore brand collaborations.
Use online adult forums, sex toy review sites, and affiliate marketing can also be effective methods for customer outreach.
Starting an online adult toy store has become increasingly convenient, yet it remains a formidable task. However, with a burning passion for sex toys and the appropriate resources, such as xMarketplace, you can gain an edge from the get-go and establish a thriving online sex toy business.
